The cities attracting the most Millennial transplants
Millennials now make up an estimated 36% of the workforce, making this cohort highly valuable to any local economy. With more flexibility than ever due to remote work and rapidly developing technologies, many Millennial households opt to move locations in pursuit of job opportunities, higher pay, preferable lifestyles, and family considerations, among other reasons. Locations that can attract Millennials may benefit from stronger and more diverse workforces, disposable income flowing to local businesses, and additional tax revenue. On the other hand, it can also lead to more competitive housing markets and a change in the business mix for preexisting locals.
With this in mind, SmartAsset ranked 254 of the largest U.S. cities based on the relative popularity among Millennials (those aged 25 to 44) who moved to that city in 2024, using U.S. Census Bureau 1-Year American Community Survey data.