(KNSI) – Waite Park City officials are working with the Ledge Amphitheater management company and the firm in charge of concessions to try and capture more money from early arriving concertgoers.
City administrator Shaunna Johnson says the venue is leaving millions of dollars on the table. “I think they sold about 58,000 tickets [in 2025], which is a pretty impressive number. That equates to about a $6 million economic impact to this region. So, that’s the amount of money that is spent outside of the Ledge.”
Johnson runs through some of the work done by crews in the past couple months, buoyed by the unusually warm and dry weather. “We spent a little bit of time with New West, our management company, and Soho, the concessionaire, to really look at the facility and see what we could improve upon and needing to have some additional points of sale…Food trucks were very busy. Lines were very long, and a lot of that is just because we had limited space on where we could do that.”
The changes are separate from the bonding bill request for the Ledge that Waite Park has resubmitted to the legislature to pave an overflow parking lot at the site.
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