Minnesota Launches ‘Star of the North’ Campaign to Attract Tourists and New Residents

(KNSI) — The State of Minnesota is launching a new campaign to attract people worldwide to live and vacation here.

Star of the North is a multi-platform ad blitz in 22 markets in the U.S. and Canada. Explore Minnesota, the state’s marketing office, already promotes the state, but Star of the North will go beyond our borders to show it off to more people and more places. This new campaign includes national advertisements targeting workers in technology, health and wellness, education, and high-tech manufacturing.

From October to November 2023 the state added 9,500 jobs between October and November of 2023, marking the fifth consecutive month of growth, according to the Minnesota Department of Employment and Economic Development. CNBC recently named Minnesota a top-five state for business. According to a WalletHub study, the state is a top place to raise a family, making it one of the best places to travel and live long-term.

“With the Star of the North campaign, we are promoting Minnesota’s many offerings to more national and international travelers and future residents than ever before,” said Explore Minnesota Executive Director Lauren Bennett McGinty. “Minnesota ranks as one of the healthiest and most livable states in the nation with growing opportunities for job seekers and business owners. With uniquely green urban areas, sparkling lakes, cultural richness, and recreational opportunities, our state has unparalleled experiences for individuals and families.”

Tourism generates $16.6 billion in leisure and hospitality sales and employs nearly 275,000 workers each year.

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