Sartell Updates Brand and Logo

(KNSI) – Sartell announced a brand refresh at Monday’s city council meeting.

The new primary logo, which prominently features the historic bridge built in 1914 over the Mississippi River, has been added to council chambers. The refresh began in 2021 and was aided by the responses to a community survey. The logo still includes a yellow sun, representing warmth and positivity. Also included are three rapids, which is a nod to the city’s initial nickname.

The city’s website is included in the refresh. Mayor Ryan Fitzthum says it is now more functional for mobile users and will be a big part of Sartell’s transparency efforts going forward.

Fitzthum says you can expect to see financial documents, an explainer on the new public safety facility and what amenities are being included, an updated timeline for individual road construction projects, and the city’s capital outlay plan to all be available at the click of a button.

A link to the new website is here.

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