Nahan Printing is Expanding Services, Rebranding

(KNSI) – One of the area’s largest employers is rebranding itself. Nahan Printing is headquartered in St. Cloud and has been in business for 60 years. They have a new logo and updated website as part of their rebranding. Director of Marketing and Account Services at Nahan, Krista Black, talked about why the company made the changes.

“We’ve been growing and evolving as a company, especially over the last year or so. We have recently started expanding in a number of areas. We have added strategy, creative data and analytics, in addition to all of the print production and mailing services that we’ve always offered.”

The last time the company changed its logo was in the mid-90s. Black described what the new logo looks like.

“It’s a custom font that was developed for the logo. You can see it’s a mixture of lower and upper case letters. It has some of that symmetry to it. So just from a look and feel standpoint, it is a simple logo mark that we have and we’re surrounding it with a lot of bright colors and photography.”

She says you’ll start to see the new logo on the company’s social media accounts.

The news follows last week’s announcement that Nahan’s had expanded its direct mail business across the country after buying a markering company in Montgomeryville, Pennsylvania. The move let the company gain access to more direct marketing on the east coast.

St. Cloud data shows the company has 350 workers and is the 17th largest employer in the city.

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