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North Dakota unveiling new campaign

North Dakota unveiling new campaign Click to Enlarge Photo:

Jan 7, 2014 at 6:41 am

BISMARCK, N.D. (AP) — North Dakota tourism officials, along with Gov. Jack Dalrymple, are slated unveil the state's new marketing campaign to lure visitors.

Dalrymple and Tourism Division Director Sara Otte Coleman are slated to launch the new campaign on Tuesday in downtown Bismarck.

Officials say the new campaign will feature new television and print ads as well as new travel and hunting guides.

The new tourism campaign comes as life-threatening cold hangs over the state.

North Dakota tourism officials historically have geared campaigns toward audiences in the neighboring states of Minnesota, Wisconsin, South Dakota, Montana as well as the Canadian provinces of Manitoba and Saskatchewan.

Mike Tanner

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