Jul 2, 2012 at 7:13 am
DULUTH, MN (KNSI) - With the images of last month's flooding still fresh in people's minds, Duluth officials are planning an urgent advertising campaign in hopes of persuading tourists not to cancel their plans for a summer visit.
The campaign can't come soon enough for hotel managers, many of whom are fielding a large number of cancellations. Several said callers were concerned after seeing images of Grandma's Restaurant deep in water in the middle of a flooded parking lot. Hotels from Canal Park to the downtown area were coping with a deluge of cancellations, even though those areas received little damage from the torrential rains.
The city hopes an aggressive advertising campaign can restore tourists' confidence. A resolution was hastily crafted last week to use some of this year's excess tourism tax collections for a broad public relations campaign.
The resolution, which authorizes the flood-related marketing and advertising effort through Visit Duluth, goes to the Duluth City Council for a vote today. Officials originally sought $30,000, but an amendment to increase the amount to $75,000 passed at Thursday's council agenda meeting.
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